Collaborating with Bonfire to Release the Lost in Time Shirt

I’m excited to announce the release of my latest design, Lost in Time, in collaboration with Bonfire. As someone who has worked on multiple merch collections before, this shirt was a particularly special project for me. The inspiration behind the design comes from my ongoing exploration of nostalgia, childhood wonder, and the beauty found in small-town life. I’ve always believed in creating designs that tell a story, and Lost in Time captures that sense of timelessness and magic in a way that I’m incredibly proud of.

Working with Bonfire’s Designers

Having launched previous merch collections, I wanted this release to be something that truly resonated with my audience. To do that, I teamed up with Bonfire’s talented design team, who helped refine the vision I had for this shirt. Their collaborative approach allowed me to take one of my favorite photography subjects—state fairs—and turn it into a wearable piece of art. The design features the iconic swinging ride, glowing against the night sky, and captures the fleeting joy of summer nights that feel both endless and ephemeral.

The partnership with Bonfire has been a smooth, creative process. They’ve been great at translating the essence of my work into a design that feels both personal and visually compelling. As someone who’s always looking for quality in the products I release, working with their team ensured that the final result was exactly what I envisioned—something nostalgic, artistic, and meaningful.

The Inspiration Behind Lost in Time

The Lost in Time shirt is all about reconnecting with those moments that feel like they’re from a different era. Growing up in the South, state fairs were a big part of my childhood, and I wanted to bring that sense of wonder and simplicity into this design. The image itself is based on a photograph I took at the fair, one of those spontaneous moments where the lights, the movement, and the atmosphere all come together to create something memorable.

I paired the visual with the phrase "Lost in Time" because that’s exactly how I felt standing there—like I was in a place that could exist anywhere, at any time. It’s a theme I return to often in my photography, and now I get to share it with you in this new form.

Limited Availability Until November 1, 2024

A big part of why I continue to work with Bonfire is their dedication to sustainability and quality. Each shirt is printed on demand, which helps reduce waste—something I care about when releasing new products. The Lost in Time shirt is soft, durable, and built to last, so it’s not just another piece of merch—it’s a thoughtful addition to your wardrobe that’s designed with care.

However, this design is only available until November 1st, 2024. After that, the Lost in Time shirt will be gone for good. If this design speaks to you, now is the time to grab it!

How to Get Yours

The Lost in Time shirt is available for a limited time through Bonfire. Whether you’re a fan of my photography, love the nostalgic vibe, or simply want a new favorite tee, this one’s for you. You can order yours HERE!

I can’t wait to see how you style it—tag me in your photos with #LostInTime so I can share them on my social channels!

Final Thoughts

Releasing new merch is always an exciting part of my journey as a creator, and working with Bonfire on this design has been an incredible experience. Lost in Time isn’t just a shirt; it’s a tribute to the themes that inspire my photography: nostalgia, memory, and the quiet beauty of small towns. I hope you love it as much as I do.

Remember, this design is only available until November 1st, 2024—don’t miss your chance to grab one before it’s gone!

As always, thanks for being part of this journey!

Kelsey Smith

Award-winning film photographer, hiking enthusiast, terrible music enjoyer, and my mom’s favorite artist

https://kelseysmithphotography.net/
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